Your website is the heart of your business and the foundation of your entire organization. There are many factors to consider when building your site, including how user-friendly it needs to be and what content to include. Use these tips to ensure your site is built with growth in mind to help reach your business goals, presented by Brad Good.

Make It Mobile Friendly

More and more people are accessing websites via mobile devices, which means your website needs to be responsive. Having a responsive website ensures that anyone can access your business, no matter what kind of device they're using.

Optimize for Search Engines

Search engines rely on complex algorithms that look at thousands of factors when deciding how to rank a page, but there are a few areas where you can help them determine your site’s value. Focus on creating high-quality content that provides readers with valuable information and answers their questions. Avoid keyword stuffing, update your content frequently, and use appropriate keywords throughout your text.

Create a User-Friendly Experience

The experience a website gives a user — both visually and functionally — affects how they interact. A friendly, uncluttered design that’s easily navigable by users increases their comfort on your site, while streamlining features, such as shopping carts and payment options, lets users convert quickly.

Accept Customer Payments

If your website doesn't accept payments, you're missing out on potential business. Set up a point-of-sale system that lets customers submit payments without exposing their personal information. For instance, utilize a verify bank account number API for safety and security.

Collect Email for Marketing

Collecting email addresses helps you easily communicate with customers and grow your business. Have a place on your homepage where users can sign up for e-newsletters, free reports, or special promotions. Include a simple call-to-action, so users know what action they need to take if they want to be kept in the loop about your products or services.

Integrate Your Systems

The biggest pain point for most businesses is getting organized. Luckily, by integrating your Customer Relationship Management tool with your Enterprise Resources Planning system, you can easily collect customer information and ensure every new sales lead has complete contact information in one spot. You can also manage crucial business data, such as inventory, product catalogs, and customer orders. This automation saves you countless hours each week and allows you to spend more time working on other vital aspects of your business that benefit from your attention.

Improve Your Website Speed

Most users abandon websites that take longer than 3 seconds to load. To improve your website speed, optimize your images, compress files, and streamline your site design. For example, you can use a content delivery network, so users get content from a local San Diego, California, server rather than one in another country or state.

Reach Your Revenue Goals

The success of any website hinges on two factors: a solid user experience and search engine optimization. If your website falls short in these areas, you’re running the risk of alienating potential customers and not reaching your revenue goals.

If your website needs an upgrade, visit Brad Good, based in San Diego, California, for professionally designed Squarespace websites.