As a small or medium-sized business owner, you know how important it is to have the right help in place. But if you don’t have the budget or time to hire and train a dedicated staff, you may think you’re in it alone. Fortunately, you live in the digital age, and that means you have access to experts in all areas. Here are some of the best types of freelancers to recruit when it’s time to elevate your enterprise.

Web development

When you’re looking for an excellent website, it’s best to go straight to someone with experience. Whether you choose an individual or a custom-design service is up to you. There are benefits to each, but, the important thing is that you have an attractive and easy-to-navigate website. Your web developer can help you in all areas, including creating a mobile presence and ensuring that your site is visible to search engines.

Accounting

You may have managed your cash flow so far, but an accountant can help you get a better idea of your business’s overall financial health. According to Career Explorer, this is an individual who can analyze revenues and expenditures and rectify accounting discrepancies. Your freelance accountant can take care of billing and invoicing and can handle all things payroll related. Your accountant can also help you take advantage of special grants to pay for any business services you might need, especially if your bottom line has taken a hit because of the pandemic. For instance, ZenBusiness is offering $1,000 grants to select new and current customers.

Cybersecurity

Chances are, most of your business takes place online. Because of this, it is vulnerable to cyber attacks. A cybersecurity professional, which might command a full-time salary of $250,000 or more, can help keep you safe. By utilizing contract labor, you only pay for the services you need, which will be dependent upon how your business is set up online. Cisco explains that there are many types of cybersecurity threats, including social engineering and malware. If you are not tech-centric, find someone who is, and let them help you protect your digital assets.

Data organization

If your business relies on data, you need someone in your corner who knows how to use it. This might be someone intimately familiar with Microsoft Excel, but it might also mean hiring a data analyst to help you capture information about customer and market behavior. A small business data analytics professional can help you blow past the competition by reading trends in consumer actions.

Videography

The digital world sometimes necessitates more than just a quick social media post to get attention. Consumers love videos that showcase useful content. Update your YouTube presence, and you may see an uptick in followers and customers. A videographer can ensure your commercials, short films, and other videos are visually appealing. A freelance professional will have all the equipment needed to record, edit, and distribute your materials.

How to pay a freelancer

A freelancer may set their own rates or accept a project on your terms. Most prefer digital payments using services like PayPal. Others will accept cash, checks, or credit cards. Make sure to keep receipts and pay close attention to how much you pay them throughout the year. If it’s more than $600, you’re required to issue a 1099.

As you can see, freelancers can do so much more for your business than you can do on your own. They are flexible, affordable, and focused. Assemble the right team of contract workers, and you may never need to go through the expense of hiring full-time to enjoy the benefits of an experienced workforce.