It is no secret that any website’s success is impossible without the quality work on its SEO strategy. And SEO is not just about the work on the target website – it also includes working on off-page website promotion. Both the internal and external sides of working on SEO are equivalently necessary, but some site owners tend to ignore the external side of SEO, considering it ineffective or just not that important.

Still, it is impossible to achieve the desired results working on one part of the SEO strategy only and avoiding the other. This article will open you the 7 tactics that will give you the results you want in 2020 almost just after their fulfillment!

External SEO’s Definition and Why Is It Important?

First of all, you need to get to know what external SEO is. Judging from the name itself, external SEO is about the work on SEO which is to take place outside of the site. If in the case with the internal SEO, all the work is about the design improvement, together with the website’s UX and UI, and the site’s content optimization, the external SEO is about the work outside the website, and together with the on-page tactics, it is to improve your site’s ranking in SERP.

Working on outside SEO strategy is crucial to show the site’s reliability, authenticity, and relevancy not only for Google robots but for the live audience too. These SEO moves together with the on-page SEO, can get the site popular and high-ranking in a relatively short time. If you have already worked on the on-page SEO, you can proceed with the top 7 tactics on working with the external SEO given below.

1. Automate Your Link Building

To improve the ranking of your site, it is still crucial to develop relevant backlinks, as Google values having high-quality backlinks that lead to your website from authoritative sites. Therefore, start to prepare content for third-party websites. There are enough sites that are ready to place articles with links to their partner websites. Thus, while working on the off-page SEO strategy, first search for the sites with the same target audience and where guest posts can be published. Then, begin to work on the relevant content, as it will bring you the range of advantages:

• The high-quality traffic

• Working with a live audience

• Generating backlinks

• The opportunity to develop loyal and trustworthy relationships with the target audience

• The chance to increase the site’s rating for free

The more quality links you have, the more popular your website becomes for your target audience. There also exist SEO software for link building, like LinksManagement, with the help of which you can almost effortlessly build the database of your backlinks. While using this service, you can opt for only authoritative sites to host your content on, with a link to your site.

2. Employ Social Media Marketing

In our time, more and more Internet users choose to get information right from social media, so that promotion in social media is currently one of the most efficient strategies. Implementing a strategy of social media marketing has benefits both in terms of the external SEO and loyalty, and awareness of the audience. So, social networks are becoming the place where your subscribers are transforming into the real traffic on your website and are present in the Internet space on a stable basis.

The ability to tune targeted ads is another advantage of social networks, which enables attracting to your website the public which is interested in your services. Social media can be considered a great instrument for approaching local audiences with online catalogs.

But you’d better not forget that social media promotion is hardly possible without useful content! And Google can locate valuable content just into the search results, which is another chance for your rankings’ growth.

3. Show Your Expertise and Answer Users’ Questions

The attention of your audience can be successfully attracted through such Q&A sites as Reddit and Quora. So just help those who are in search of suggestions or solutions in the area of your expertise: provide an answer and together with it share a link to your website to enable your potential users to learn more about your services and products!

Users can answer frequently asked questions on retailers and manufacturers at those platforms too, and you can add to their answers to attract new customers and promote your website, as well.

4. Track Your Outside SEO Actions

Usually, any website owner conducts SEO analysis, however, regarding the off-page actions, such an analysis can be ignored. But it’s better to perform the analysis of the activities done for the outside SEO optimization, as implementing a project without an understanding of the result will never lead to success.

Today, there exist quite many instruments allowing website owners to get real-time pictures of possible results, and Ahrefs is among them.

Many of this tool’s features are toll-free, and this instrument will help find sources of backlinks, anchors, keywords, and sites that are most often linked to. It’s highly recommended to use the tool that will help you be aware of the effectiveness of the actions on your off-page SEO strategy right after the start of its fulfillment.

5. With Every Mention of Your Brand Add Links

Find all your mentions of your brand that weren’t linked back to your website, for example, with the help of the previously mentioned Ahrefs service. Once you find your brand mentioned with no link to your website, all you need to do is to contact the mention’s author and ask for the link. It’s not likely that the authors will prefer to refuse, and such an approach is of high chance to provide you with effective SEO.

6. Use SEO Optimized Videos

It is no secret that videos are the most adored and consumed type of content. And their power can be of great use for your external SEO too! There are obvious ways of how to make it possible:

• You can share your video link at one of the Q&A platforms and this way redirect users to your website. This will allow improving both your traffic and dwell-time on the site.

• Secondly, by the means of adding SEO-optimized transcriptions to your videos, you will enable Google to learn what the videos are about. And this will allow you to achieve better visibility in the video section of Google search.

7. Use Email Marketing

To start your smooth email marketing campaign, begin with creating a lead capture form and offer users something valuable in exchange for their contact information. Then, start to accurately develop your communication with each user who shared his contact information. Doing this, try to keep in mind these things:

• Each e-mail you are sending must correspond to the sales stage the user currently is at

• Engage instruments of automated sending and email personalization

• Create each letter in such a way that motivates a user to go to your website and stay on its pages

• Avoid spamming

The End Notes

So, from this article, you have learned that not any less important for the SEO strategy off-page SEO tactics is not about building backlinks exclusively but consists of a range of useful activities. Use them for your business, and this will help you to not only grow your site’s popularity but also improve your rankings in search engines and even gain more trustworthy relations with your audience. Working on the implementation of the previously mentioned tips is safe from any penalties from Google, and being highly effective, they are likely to bring quick and visible results!