Make a great first impression for your potential clients & customers by selecting fonts & colors that match your brand’s style, but also lets the user know who exactly you are without reading a word yet on your website.

If you’re feeling stuck, no worries we’ve got you covered. We’ve outlined three basic tips & tricks on how to get started selecting the right fonts and colors for your website.

1. Make Sure Your Font Matches Your Content

Every font was designed for a purpose. Comparing the theme of your website with a font can tell you a lot about whether they belong together.

A blog about medieval manuscripts might look good in Arial, but a serif font is probably truer to its character. If you’re writing a blog about modernism or technology, a sans serif font creates a tight, contemporary mood.

When selecting a font, asking the following questions can help narrow down the choices to what will appeal to your unique audience:

• Who will be visiting your site?

• What’s their age?

• What's the website about?

• What's its theme?
  

2. Pairing & Balance

Thin, intricate fonts pair well with bold fonts. Every typeface adds its own personality and voice to the conversation, so selecting the right combination can be the difference between a harmonious duet and a shouting match. To get started, try finding a serif and sans serif that you feel matches the rhythm and mood of your site.

As a general rule, it’s best not to have more than two fonts throughout your site. When it comes to typography, less really is more. Two complimentary choices make your site readable, while tastefully highlighting the key points.

3. Color Ties It All Together

Whatever your vision, there’s a color scheme that can show what you’re about. Varied hues, shades, contrasts—each one affects the eye, telling the world a different story about who you are.

If you’re seeking inspiration for the perfect color palette, take a look around you. If you own a restaurant, let its color scheme be your guide. Blogging about nature? Earth tones may conjure the proper tone. But like with typography, too many colors can muddle the message. It’s best to find two complementary colors to anchor your site, then vary those hues just slightly for the occasional accent.

Just make sure the colors don’t clash. Yellow type on a white background can make your text illegible, while a black font on a red background is headache-inducing to some.

Last But Not Least

Creating a website is fun, challenging, scary, and exciting all at the same time. The key here is to have fun with your creation and really make it your own. Squarespace does a great job at providing top of class templates at your fingerprints, and a full range of awesome designs to get started. Your website is an ever-evolving project, there is no end date. Your tastes, styles, and vision will change, and that will always reflect back on your website.

Now go have some fun designing!