How can I improve the efficiency of email campaigns?

Digital marketers ask the same question time and again, but the truth is that no one can come up with a universal formula that applies to every email marketing strategy. According to the report, nearly 60% of consumers say marketing emails influence their purchase decisions, so it certainly pays off to figure out the right approach for your business.

We analyzed dozens of email marketing campaigns, identified frequently-used tactics, and compiled a list of tips that proved to be productive on numerous occasions. Without further ado, let’s check out the best ways to make your marketing emails more effective!

1. Divide audience into segments

Segmentation is the name of the game when it comes to email marketing. According to the research, segmented campaigns have an open rate that is 14% higher than non-segmented campaigns.

If you ask some of the finest dissertation writers, they will tell you that different audiences demand different types of content. In other words, you should divide subscribers into meaningful groups of recipients based on factors like content preferences, product interests, purchasing habits, and so on.

2. Write short and sweet subject lines

You probably know you should write short and sweet email subject lines, but do you know what makes this tip so incredibly important? We will name two critical reasons:

• Users read emails on various devices, but only some of them can see the entire subject line if it takes more than 50 characters.

• Short subject lines are more direct and straightforward, which makes a better impression on your audience.

3. Keep your emails informative and concise

The same subject line logic applies to the body of your email. You need to keep emails informative and concise, thus avoiding confusing and abundant information that serves no particular purpose whatsoever.

Divide the copy into multiple paragraphs and let the audience skim through the message quickly. Of course, don’t forget to include your keywords. For instance, content creation agencies will probably focus on phrases such as essay writer online or online assignment help.

You are free to highlight keywords because it helps readers to figure out the main message and remember it for good.

4. Show your personality

The fact that emails should be clear and simple doesn’t forbid you to show your personality and brand voice. On the contrary, it is necessary to use the usual copywriting style because that’s what makes you stand out from other businesses.

Email subscribers will get used to your tone quickly and they will likely become loyal followers and passionate readers. In other words, you don’t want to miss the opportunity to showcase your style and brand personality.

5. Beware of branding consistency

Another thing you should know is that emails require branding consistency as well. We are talking about details like email templates, color schemes, brand logos, and other visuals that reveal the company hiding behind an email.

6. Don’t overdo it

Email frequency is another detail that can make or break your marketing strategy, so you better identify the best timing to send newsletters. According to reports, anywhere between Tuesday and Thursday is the right period to approach subscribers. Most brands do it once a week or biweekly.

However, our suggestion is to analyze the target audience and learn when they are active online and most likely to read your messages. As soon as you figure it out, stick to the same schedule in the long run.

7. Test different solutions

Even if you make a solid email marketing plan, you shouldn’t stop looking for fresh opportunities to engage the audience. We encourage you to test different solutions such as email surveys, shoppable links, videos, infographics, and all other features that could potentially improve your email marketing content and make it more appealing.

8. Add an attractive CTA

Some marketers forget the ultimate purpose of email marketing, which is to drive user engagement and convince readers to make their move after reading the message. In order to avoid this issue, you must add a convincing CTA to every email.

The main rule is to craft a highly visible CTA button that clearly contrasts background colors. Apart from that, you should invite readers to take a specific action that naturally corresponds to the content of the message.

9. Measure performance

The final tip is to analyze campaigns and measure performance. That way, you can recognize underperforming features and pinpoint the most productive elements. The goal is to keep enhancing your email campaigns using optimal strategies. It’s a win-win situation because subscribers will be getting better content, while you can maximize the productivity of your marketing emails.

The Bottom Line

If executed properly, email marketing campaigns can generate astonishing results and drive customer loyalty in the long run. In this post, we showed you the best ways to make your marketing emails more effective. Do your best to play with these tricks and identify the ones that bring you the finest results – it will be a major addition to your email marketing strategy!